![]() ![]() I do not edit any review.Īfter a student takes the course, I ask them for a review and each review is automatically posted. You can read all the reviews of CopyThat below. Hell, even your Tinder messages (seriously).Īt the end of the challenge, you'll know the recipe for persuasive copy. And copywork was huge to that outcome.Įven now, before I write a blog, an important email, this sales page - I do copywork.Īfter this 14 day challenge, your sales copy will improve significantly. I started a newsletter business (The Hustle) and sold it for tens of millions of dollars. But after, I learned how to effectively use the written word to sell products. I wasn't a great writer before starting that. In 2013 I spent an hour every day for 6 months (called copyhour) rewriting the best sales pages of all time. Funny man Judd Apatow (Knocked Up + dozen more movies) said using SNL scripts for copywork taught him what a good joke was.Thompson said rewriting The Great Gatsby gave him his foundation for his voice. ![]() Now you understand why his picture's all over this site?
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